Baron Longo
Client and the challenge:
When Anton Baron Longo took over his family's 400-year-old wine estate in South Tyrol, he envisioned something different: an estate where exceptional quality would emerge from authenticity and personal care. This vision meant rethinking every aspect, from winemaking to hospitality to digital presence.
By 2020, Anton had laid the groundwork. He achieved organic certification, restored the historic family palazzo, and envisioned how technology could enable direct relationships with wine enthusiasts. He saw the potential in platforms like Squarespace to handle orders directly from the estate and help visitors book experiences, but recognized the need for design expertise to create a digital presence worthy of his standards of excellence.
Solution:
Working closely with Anton, we discovered what makes Baron Longo distinctive: it's not just about producing excellent wines, but about a holistic philosophy where excellence comes from authenticity and personal care. The terraced vineyards at high altitude, the biodynamic cultivation, the historic palazzo - these elements formed our guide for the design approach.
Website:
We found inspiration in how Anton had already achieved this balance throughout the estate: historic frescoes dialogue with contemporary Italian furniture in the palazzo, wine labels merge classical art with modern typography. The website needed to achieve the same harmony - marrying centuries of tradition with contemporary accessibility. Rich product pages pair professional wine details with commissioned poetry, while a clean, intuitive structure makes discovering and purchasing wines effortless.
We maintained Squarespace as the technical foundation, ensuring Anton could continue managing the estate's digital presence personally - a crucial aspect of Baron Longo's independent, hands-on philosophy. The platform's robust e-commerce features support direct wine sales while remaining simple to maintain and update.
Results:
The Baron Longo team noted that the solution "perfectly reflects the unique experience we aim to provide to our customers in person." Here lies an insight about excellence: when every aspect of an estate is approached with genuine care and personal attention, sophistication emerges naturally. Baron Longo shows how an historic wine estate can maintain the highest standards while staying true to its community roots. The website makes this vision visible and viable, helping transform an ancient tradition for contemporary life.
"From the beginning, we felt that the blue-eyed barbarian truly understood us and our philosophy. They not only implemented our ideas but enriched them with valuable creative and technical input. Thanks to their expertise, they succeeded in representing our historic establishment in a modern way. Our new representation perfectly reflects the unique experience we aim to provide to our customers in person."
— Baron Longo