Solution:

The solution emerged from a deep understanding of their operational model. Working with co-founders Lydie Hakizimana and Ellen Horing, we discovered how their urban centers functioned as laboratories of excellence, where teachers from rural locations received training and development. This expertise then flowed back to rural communities, creating a sustainable cycle of educational impact.

This insight drove every design decision. We selected Family typeface from Klim Type Foundry for its unique ability to project institutional credibility while maintaining warmth and accessibility - essential qualities for an organization bridging educational excellence with community impact. Composed in generous scale with the right color palette, it creates an atmosphere of expertise without losing the human touch central to Happy Hearts' work.

The visual language required similar precision. On the homepage rather than highlighting differences between urban and rural facilities, carefully selected photograph shows a universal moment of childhood development and learning. Custom-drawn illustrations nodded to the cutouts preschoolers learn with. They needed careful cultural adaptation - using beans insteadof apples in nutrition imagery, for instance.

The website's architecture transforms Happy Hearts' story into a clear narrative. The user’s journey is designed to serve the right pieces of information at the right time. Being built on Squarespace, the website is easy to manage and expecially easy to add new locations to. The donation interface shows precisely how different funding levels impact children's lives, moving the conversation from abstract support to concrete impact.