TIDAL Magazine
Client:
When photographer and editor-in-chief Anna Wolf approached us to help migrate her print magazine online, she knew exactly what she needed: a website that would preserve TIDAL's distinctive aesthetics while empowering her editorial team to work efficiently.
Challenge:
Moving a print magazine online involves more than recreating layouts. TIDAL's creative director Tida Tep had created a sophisticated design that needed to translate to Squarespace platform. More importantly, the editorial team needed intuitive tools to maintain their publishing schedule.
Solution:
We approached the challenge methodically, analyzing how different content types were interconnected. Through careful customization of Squarespace's platform, we created a system that preserved TIDAL's design standards while giving editors the flexibility they needed.
Typography:
The digital type system honors TIDAL's editorial sophistication. Feature Display Condensed, with its sharp head serifs and dynamic contrast, commands attention in headlines. Feature Text Regular handles long-form content with elegance, while Styrene A Regular brings contemporary edge to interface elements. This hierarchy maintains TIDAL's visual authority across all screen sizes.
Process:
Rather than presenting finished templates, we developed the system through close collaboration with TIDAL's Tida Tep. Each content type - from photo essays to profiles - received careful consideration. We documented everything thoroughly, creating video tutorials that showed editors how to maintain design standards while working efficiently.
Results:
The finished site gives TIDAL's team complete control over their digital presence. Articles flow naturally whether featuring full-bleed photography or in-depth interviews. Most importantly, editors can work confidently and independently, knowing the system will maintain the magazine.
"I've worked with the blue-eyed barbarian studio’s team on four websites. Each site was executed flawlessly, on time and with great efficiency. They are a super talented bunch—always bringing a sharp eye to the design details, and always with a willingness to problem solve any challenge. They are hardworking, great communicators, and always deliver on schedule. And in addition to the great work, Denys provided all the hand holding we needed—everything from video tutorials to site administration."
— Anna Wolf, Editor-in-Chief, TIDAL Magazine